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Dear DEN Community,

We strive to constantly improve DEN’s offering in response to feedback from our community of 200,000 followers and our thousands of plan customers across the world.

Today, we’re excited to announce a continuation of our effort to make DEN easier to use and hopefully, even more useful for the thousands of you who are considering DEN as a plans provider or pre-construction vendor for an upcoming build.

Starting on October 1st, DEN will offer three types of home design packages:

DEN Starter Plans for $999

Like the starter package we offer today, the DEN Starter offering is made for those at the earliest stage of their building journey. This package includes preliminary floor plans for the design of your choice, access to our home design platform, and a 45 minute discovery call with our expert team intended to help provide answers to site specific questions, advise on the pre-construction process, and more.

Additional Notes

  1. The price of the DEN Starter can be used as a credit to upgrade to either the DEN Standard or DEN Custom package.

  2. DEN Starter does not provide you with a license to build a DEN*.

DEN Standard Plans

The DEN Standard offering gives you everything you need to begin your pre-construction process on a standard DEN design, including a full license to build your DEN and customize any element of your DEN using a third-party service or by purchasing an a la carte customization service from DEN.

Additional Notes

  1. DEN Complete offers a full license to build one DEN.

  2. You can add on fixed scope customizations from $499 and up for smaller changes that you'd like to make to your plan.

DEN Custom Plans for $4999

The DEN Custom offering is designed for those who want to pay a single flat-fee and get everything required to move into the structural engineering and permitting process for their build. DEN Custom gives you the ability to pick a standard DEN design and make unlimited customization requests that we fulfill in-house.

Additional Notes

  1. DEN Custom offers a full license to build one DEN.

  2. You can make unlimited customizations to your DEN plans.

We understand that these changes might affect your purchases and the way you think about working with DEN, and we’re eager to hear your feedback. Please take a few minutes to review the FAQs below, and don’t hesitate to reach out to us directly by replying to this email with questions or concerns.

Keep building,

Mike Romanowicz

FAQs

Why are we making these changes?

Our goal is to make DEN simpler to understand. 

With three 3 packages, and pricing that is standardized across all of our plans, irrespective of size, we believe this change represents greater simplicity.

DEN customers have shared that it’s confusing and sometimes frustrating to realize that there are additional costs associated with customization to DEN designs. For folks who want one flat fee, DEN Custom is perfect. When it comes to DEN Starter, one pattern we’ve observed is that many customers who are still in the research process want to spend time learning more about the home building process, and don’t know where to turn. With our new DEN Starter package, we are bundling a 45 minute discovery call into the price, which allows for anyone who is seriously considering DEN to have all of the information they need to make an educated decision.

Is this just a backdoor way of announcing that you’re increasing prices?

Actually, no! 4 of our 10 most popular designs will have a price reduction of 14%, 14%, 25%, and 40% respectively. For a handful of designs, this change does represent a slight increase. If you have been eyeing one of those designs, we highly encourage you to take advantage of the ability to purchase them at the current pricing until September 1st.

When will these changes go into effect?

These changes will go into effect on October 1st. Prior to October 1st, you will be able to purchase a Starter Package for $199, and each design will continue to have its own unique Complete Package pricing. All Complete Packages will require customization service purchases in addition to the cost of a Complete Package.

If I purchased a Starter Package prior to this announcement, can I be grandfathered into the previous pricing?

As a courtesy to those who have purchased a Starter Package prior to this announcement, we are offering an extended period through October 1st, during which you will be able to upgrade to a Complete Package with the lowest price point offered between the two pricing schemes.

Why can’t I build a DEN using a Starter Package?

Purchasing DEN Starter and using it to build a DEN is a violation of our copyright and illegal, and our goal is to offer our DEN Standard and DEN Custom packages at rates that are a fraction of the cost of engaging a professional design practice. Our hope is that we can continue to offer DEN Starters as a gateway for those interested in learning about DEN, but not ready to commit to a Standard or Custom package. However, we may have to suspend our offering of DEN Starter if the pattern of copyright infringement that we’ve seen occur recently continues to take place. Our hope is that we can avoid this!

Will you still offer complimentary discovery calls?

We are no longer able to offer complimentary discovery calls as our customer base increases in size. As DEN is a small (but mighty!) team, we need to make sure we have ample bandwidth to support paying customers, and as such, we’ve decided to make discovery calls part of the DEN Starter package moving forward.